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The world of search engine optimization is constantly modifying. Every other month, new rules and strategies are implemented. And usually, this occurs without a decent warning or alert for those who are entirely immersed in the world of SEO. Even so, those whose businesses are dependent on SEO experience turmoil whenever such updates arrive.

That is precisely why it is necessary for you to be aware of strategies that help make impactful changes in SEO. But, many business owners are too busy to keep up with such trends while also managing each and everything concerning their work. So what is the best option for them? Well, here is where the best SEO specialist in Dubai comes into the picture. With the help of their services, you will never have to worry about falling behind.

5 Strategies – Changes in SEO

One should always be on the lookout for ways to improve your search engine optimization efforts. The following 5 strategies will enable you to do exactly that. Through these simple steps, you can significantly impact your SEO efforts.

1 – Track Metrics

First and foremost, the best step for one to take when it comes to SEO is to learn how to understand and track metrics. In essence, metrics will allow you to understand your audience and exactly where you rank. This includes how you are ranking, too. Through this knowledge, you can curate content according to a target audience.

2 – Optimize Pre-existing Content

Once you have published certain content, it does not mean that your job is done. It is important to keep updating previously published content to ensure the ranking does not go lower. It is a given that you need to create engaging content if you want your business and website to rank considerably well. Even so, your content should be relevant. It should also get updated annually or whenever it seems necessary.

Furthermore, follow trends that are considered relevant in your industry.

3 – Optimize Multimedia

Multimedia plays a considerable role in boosting SEO rankings. Typically, it has been proven that users are more inclined to support relatively engaging content. One can assume that content with multimedia is preferred over content that only contains words. That is why it is necessary to optimize pictures and videos wherever you can. This includes infographics, logos, and more.

4 – Creating Mobile-Friendly Websites

According to recent studies, more than 70 percent of Google searches are done with the help of mobile phones. For this specific reason, one could say that Google favors mobile-friendly websites. Moreover, to optimize your website for mobile phones and boost SEO, you should research and compare mobile and desktop keywords individually.

Furthermore, utilize an SEO tool that can help you uncover mobile analytics insights. With these insights, you can determine the optimal content or keywords that you should fill in to make your content more mobile-friendly.

5 – Reduce Loading Time

No one likes spending time on a site with an incredibly long loading time. People tend to click away and choose another website with a comparably shorter loading time when such a situation arises. In terms of SEO, slow loading time is one of the highest causes of high bounce rates. According to Google reports, a firm belief is enrooted in the workings of SEO which is basically ‘speed = revenue.’ This refers to the odds of a visitor leaving your site if your loading time is horrendous. Therefore, your SEO ranking has the potential to go up if you fix your loading speed.


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Healthy Links is a link building agency that focusses on delivering effective backlink services for websites that want to rank and increase organic traffic.

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