Top 5 Tools to Use for Your Link Building Campaign

15 October, 2018
Link Building

Does your company have a strategy for pushing its website to the top of the search engine results? While you may think that having the best quality content on your website might be enough to make it relevant to Google’s algorithms, there is actually a need to dedicate more time to make your website hit the highest ranks on Google’s search results. We are talking about giving some good time, thought and effort to the aspect of link building. It is imperative that your game plan when it comes to the backlinks that you use for your website is solid. It only helps when you have good content on your website since it aids the process of receiving incoming links. Both of these things work hand in hand now. In order to have the best possible links to aid the high quality content on your website to make your website relevant on the search engine results, these are the top 5 tools that you should use for your link building campaign.

1. Buzzsumo

One of the top tools that you can use for your link building campaigns is Buzzsumo. It is a powerful online tool that will allow its users to find out what content is popular based on a particular topic on any website. The best way for you to provide good content to your clients is by knowing what is popular among them, right? Manually scanning all the competitor websites relevant to your industry can take hours on end. It will take even longer to really figure out what’s trending among them. Buzzsumo allows you to go around all the manual labor. It provides you content insights, information about influencers, it gives you alerts about new relevant keywords and it gives you an analysis of all your competitors so that you know exactly how you can improve on the link building on your own website.

2. Majestic

Previously known as Majestic SEO, this is a banklink analysis company which provides you one of the most important tools to use for your link building campaign. Majestic takes it upon itself to provide you with some valuable statistics on every domain which will help you make better informed digital marketing decisions with your link building campaign. It imitates the work being done by Search Engine Crawlers like the GoogleBot to gather information about content on websites and provides a comprehensive analysis that you can use to improve on the work that you are already doing on your link building campaign.

3. Buzzstream

Among the tools that you can use to help improve your link building campaign is Buzzstream. Buzzstream is a very clever outreach too that aids your link building campaign by making things a lot easier for you. It allows you to add new websites, bloggers and social media profiles to your database with a single click of the mouse while you’re browsing the internet. You can easily turn a search result page into a prospecting list that you can browse with ease. It also allows you to easily discover new influencers that you can work with in order to improve your link building campaign. You will be able to get in touch with the influencers relevant to your industry through the simplest of keyword searches.

4. Ahrefs

Next on the list of tools that you can use to improve on your link building campaign is Ahrefs. Ahrefs recognizes the need for linkable assets on your website that has valuable content. It helps you improve your marketing through building valuable natural links. The content, of course, has to be compelling so that it can really make an impact on your link building campaign. Ahrefs helps in creating the best linkable assets for you. The content Explorer tool helps you research relevant keywords which you should be using to target the niche for your industry. If you’re not very good at finding the right keywords, you can rest assured that Ahrefs is going to help you find the right kind of keywords using the competitor websites for your niche industry. All you will need to do is enter the URL of your competitor’s websites and follow a few simple steps. Ahrefs will do the rest and provide you with the best possible linkable assets for you to use in your link building campaign.

5. Monitor Backlinks

The easiest way that you can figure out how to check the bad links on your website is by checking out the ones that your competitors use as their good links. There is nothing more important than the link profile you have but in order to know where your website stands, it is good to know what your competitors are up to. Monitor Backlinks allows you to connect to your Google Analytics account and gives you the opportunity to get notifications when you gain or lose a backlink. These are both important for your link building campaigns so that you can make the necessary adjustments accordingly.

Final Thoughts

These are all some of the best tools that you can use to improve your link building campaign. Using them together in a combination that you can understand better will allow you to get good ranking on search engine results. For more information about link building give us a call and one of our experts will be available to assist.