Top 5 Tools to Use for Your Link Building Campaign

15 October, 2018
Link Building

Does your company have a strategy for pushing its website to the top of the search engine results?

While you may think that having the best quality content on your website might be enough to make it relevant to Google’s algorithms, there is actually one other vital component that’s equally important to make your website hit the highest ranks on Google’s search results.

And that’s by getting backlinks to your site! What’s backlinks you say?

Backlinks are links from other websites that refer to your webpage. Also called "inbound links" or "incoming links”.

It is imperative that the backlinks that you use is solid. The better-quality links you get, the more traffic you will get. And, it will also affect how trustworthy google sees you site.

Here are the top 5 tools that you should use for your link building campaign.


The best way for you to provide good content to your clients is by knowing what is popular, right?

Well Buzzsumo is the recommended tool for just that! It does all the hard work for you.

Buzzsumo allows you to get insight and information about popular topics, alerts you on new relevant keywords and it gives you an analysis of all your competitors. So that you know exactly how you can improve on the link building on your own website.

It’s the best tool to use when coming up with ideas in which direction your company should take.


Majestic is another valuable tool. It measures statistics of potential sites and gives you information on its content and connections to other websites on the internet.

Why is this important you may ask?

Well in order in order to find powerful sites that you might like to acquire backlinks from, “internet marketers” first need to be able to identify which sites are actually authoritative. Majestic provides the statistics that make these assessments possible.


Buzzstream is a very clever outreach too that aids your link building campaign by making things a lot easier for you.

It allows you to add new websites, bloggers and social media profiles to your database with a single click of the mouse while you’re browsing the internet.

You can easily turn a search result page into a prospecting list that you can browse with ease.

It also allows you to easily discover new influencers that you can work with in order to improve your link building campaign. You will be able to get in touch with the influencers relevant to your industry through the simplest of keyword searches.


Ahrefs shows how strong a websites backlink profile is in comparison to other websites.

In short, Ahrefs helps in creating the best linkable assets for you!

It’s also able to research relevant keywords which you should be using to target the niche for your industry.

If you’re not very good at finding the right keywords, you can rest assured that Ahrefs is going to help you find the right kind of keywords using the competitor websites for your niche industry.

All you will need to do is enter the URL of your competitor’s websites and follow a few simple steps. Ahrefs will do the rest and provide you with the best possible linkable assets for you to use in your link building campaign.

Monitor Backlinks

The easiest way that you can figure out how to check the bad links on your website is by checking out the ones that your competitors use as their good links.

There is nothing more important than the link profile you have but in order to know where your website stands, it is good to know what your competitors are up to.

Monitor Backlinks allows you to connect to your Google Analytics account and gives you the opportunity to get notifications when you gain or lose a backlink. These are both important for your link building campaigns so that you can make the necessary adjustments accordingly.

Final Thoughts

These are all some of the best tools that you can use to improve your link building campaign. I hope you found this information useful.

For more information about link building give us a call and one of our experts will be available to assist.

Also, take a look at our E-book which will give a beginner’s step-by-step guide on how you can link build for the first time.