Google receives over 63,000 searches per second, that's 5.6 billion searches per day! That boasts tremendous opportunity if you're a business owner as you can tap into the world of organic SEO. The beauty about SEO is that once your website is optimised, you will receive free organic traffic on a daily basis which translates to paying customers. How can you get started? With Google rolling out an estimated 1000 algorithm updates each year, you have to keep up to date and optimise your website so it fits perfectly with what search engines want and avoid any of the blackhat tactics otherwise you'll land on the penalised list.
How SEO has changed over the years
SEO is completely different to how it used to be five years ago. Now Google favours websites that are compatible with their new algorithm changes such authenticity, team, expertise and authority. Our SEO agency process focusses on implementing the right keywords with opportunity, showcasing your businesses goal and the driving force behind it. We then build authoritative backlinks through digital PR which allows you to overtake the competition.
Our approach with our York SEO services
Organic traffic remains permanent as long as you show expertise, authority and trustworthiness.
Our York SEO company services are always up to date on the latest Google algorithm changes and focus on making your website trustworthy and authoritative within your industry and represent your company as the experts people want to invest in. But in order to obtain the traffic, we'll first research common phrases people are searching for and target keywords that boasts opportunity. Then boost you up and rank you along with your competitive giants by building relevant and authoritative backlinks to your site. Such backlinks would include bloggers or known magazines talking about your brand and linking to your website. This form of link building fits in line with what Google is looking for and will make you visible.
Our York SEO Services
Our SEO services are all designed to build your brand's authority which will increase your traffic over time. We know authority building is what delivers results. We can help you get more traffic, leads and sales online through our proven strategies. We see SEO as a form of engineering, and it's all about using the right blueprint to for your industry to see results - which is why we'll tailor a custom SEO strategy that will work correctly for your business.
Audit, Keyword Research &
Before starting any project, you need to make sure that you have the right foundation. Otherwise, you may just be building on top of something that will eventually crumble. With our SEO audit, we'll be able to identify all SEO issues that need fixing on your website. Our keyword research will determine how to bring the right customers through the terms they are using to find your products and services. We'll make sure that you're using the right keywords, metadata, correct site architecture, healthy backlinks and the list goes on!
Link Building, Digital PR
& Blogger Outreach
This is the second stage of SEO once all the on-page aspects have been completed. Link building digital PR and blogger outreach are methods that will be used to establish your websites authority. This is so if a search engine all of sudden discovers authoritative and relevant sites linking to you, the search engine is going to see your website as important which will increase your keyword rankings. Our tactics are based on content marketing and getting your brand out there on popular blogs, magazines and news sites.
Content creation is the ultimate practice for good SEO. When you create quality content, you're providing legitimate and valuable information to your audience, thereby potentially attracting and retaining your customers to your website. It's also a great way to optimise your site to rank for more competitive keywords. Our dedicated team of experienced and talented, native speaking writers specialise in crafting content for your brand and then distribute it to your audience through our content marketing strategy.
Local SEO & Citations
Local citation building is crucial for local SEO and will make your business discoverable on search engines by potential customers in your local area. The best way to do this is by submitting contact information about your business onto local directories. Each business citation or listing provides an opportunity for your local business to be found by online customers. The more citations your business has from quality sites, the more accurate and trustworthy it's considered by Google - increasing the chances of ranking higher and beating your competitors.
Client Case Studies
Case Study One
Organic traffic results for a door company that just started. Our SEO strategy was based on creating valuable content people that people were actively searching for and publishing articles on authoritative and relevant websites which would link back to our client. We saw them grow from zero to competing with stores like Travis Perkins and Screwfix. They've told us their phone rings every five minutes with new inbound leads which is astonishing.
Case Study Two
Traffic for an ecommerce store that was struggling to get organic traffic. The issue we found was their keywords weren't correctly implemented and needed stronger backlinks. They also initially followed blackhat SEO techniques which we helped them recover from by disavowing unhealthy backlinks.
Case Study Three
Recent traffic for a garden shed company that just started. After two months of doing their SEO we saw them climb the ranks for popular keywords like plastic sheds. Now they're receiving approximately 500 visitors per day.