Golden rules for internal linking to boost your SEO

22 March, 2019

In the age of SEO marketing and SEO strategies being one of the most important ways for a website to get itself up in a search engine’s rankings, it is crucial for every site and business owner to keep up with the times and adapt to how marketing is being done.

In the constant change that keeps improving SEO practices, something significant that has come to light is Internal Linking.

Before this article gets into why Internal Linking is vital to boost your SEO strategy, it is essential to know what Internal Links are.

What Are Internal Links?

Internal links are links that go from one page of a domain to another.

All these links create an intricately connected network of websites that refer to one another. Each Internal links act as markers that allow users to navigate a website.

Internal links are essential for a website's SEO, their use and neglect can lead to an increased or decreased flow of traffic on a site.

How Do Internal Links Connect To Google?

Google works like a surveyor that connects keywords to content, pulling out any webpage that has a connection to the keywords of a search. It follows the web pages to determine if there is a connection between the content of a page and a keyword.

Google uses a bot known as Google bot to check and file websites by following any internal or external links present on a webpage.

External links are also important, but internal linking leads Google to understand the content of a webpage and the value of the content too.

Google sifts through the numerous pages on a website by following the internal links to regulate the content and mark if there is any relation between the subject matter.

How To Set Up An Internal Linking Strategy:

An internal linking strategy should be evaluated on a regular basis as it is crucial for SEO. Here are some of the things you should work on:

  • Adding a reasonable amount of internal links to regurgitate the activity flow.
  • Using anchor text for internal links
  • Using follow links
  • Using relevant links
  • Using links that are natural for the reader
  • Creating lots of content so you have lots of linkable content
  • add fewer and more important links rather than a multitude of them so the correct content can be picked up by Google

Digital marketing agencies with experience can also be hired to create an internal linking strategy.

Digital marketing agencies such as Healthy Links have relations with major publishers, bloggers and news websites that allow them to develop and improve the online presence of web pages. They work to get more traffic to a site and raise it to a higher ranking in search engines.

Link Values:

Link values also have to be factored in when it comes to ranking on Google.

The homepage of any website has the highest link value. It is then further divided between other linking pages (i.e. Store or About Us pages).

If the homepage of a website is directly connected to new pages and relevant content then it becomes easier for Google to pick up the connection.

If a page is only linked in the particular section of a webpage, it is likely that it won't be picked up by Google.

Google allows pages with various valuable links to rank higher in a search because it is considered significant. A new page or content should have internal links if a website aims to create traffic to that particular page.

Websites are also made up of no-follow links. No-follow links are links that are not directly important for a website and the SEO.

no-follow links tell Google bots when scanning the page that the links hold no link value. So always make sure that when you're placing a link onto a website that it's a Do-follow link rather than a no-follow link. Follow links are the best way to build out the internal link architecture of your content marketing.